SportDog: International product launch

The brief

  • Launch new hunting ‘track and train’ product in key international markets
  • Create ‘buzz’ around the product

Objectives

  • Generate media coverage for new electronic dog collars across Europe
  • Encourage trials of the products among influencers and early adopters

Activity

Press launch across 12 international markets including setting-up exclusive product trials and reader competitions/give-aways in key titles.

Result

  • Press release/copy in 10 languages
  • 31 pieces of coverage in key markets
  • 7 large journalist trial features – two were 4 pages long
  • 11 product give-aways

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