The brief
- Launch new hunting ‘track and train’ product in key international markets
- Create ‘buzz’ around the product
Objectives
- Generate media coverage for new electronic dog collars across Europe
- Encourage trials of the products among influencers and early adopters
Activity
Press launch across 12 international markets including setting-up exclusive product trials and reader competitions/give-aways in key titles.
Result
- Press release/copy in 10 languages
- 31 pieces of coverage in key markets
- 7 large journalist trial features – two were 4 pages long
- 11 product give-aways