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Case study

Video content makes easy work of it

Capsule CRM had the perfect product. They now needed the placement.

The challenge

Capsule CRM had everything their target audience would need to alleviate the stress of customer management but were missing the content strategy to go with it.

Operating across multiple sectors, audience personas and markets - Capsule CRM needed a consolidated approach to marketing.

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Tackling the brief

- Brand strategy workshop to understand the business from the inside out


- Competitor desktop research to map the industry landscape


- Customer interviews to establish an objective business perception


- Campaign planning and strategy to deliver a comprehensive suite of content and a go to market strategy


Email & DM PPC Social media (paid and organic) Thought leadership reports Videos & animations Landing page Branding Messaging Strategy development
HAT TRICK2135

Highlights

- End-to-end campaign support through inception, development and delivery of content

- New brand video - to align closer to identified personas/ target markets

- Lead-generation campaign assets to set out their stall; right sizing CRM for your business

- Content for the customer journey; incl a thought leadership guide, a customer video

- Multimedia content for distribution across all channels both paid and organic

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