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Case study

Storytelling & content creation at scale

International experts, global research & reports, webinar programme, weekly blogs, monthly newsletters, and more.

The brief

Tarkett's vision is to create human-centred spaces that support health & wellbeing for people and the planet. The Great Indoors is the flooring manufacturer's thought leadership blog for the workplace segment.


It's a collaborative space for thinkers, designers and end-users to stimulate discussion on how to create spaces where employees can thrive.


Hattrick was brought in to coordinate, create content and keep the conversation flowing.

Great Indoors Mockup screen

Headline results

Tackling the brief

Credibility and consistency were essential with regular content and insightful commentary.

  • 'Always on' desktop research
  • Extensive EMEA & global research
  • Influencer identification, liaison & collaboration

  • Conversation starters for sales team

Events Thought leadership reports Webinars & presentations Web copy (on & off-page content) FAQs Blogs Newsletters
The Great Indoors Mockup

Highlights

  • Weekly blogs
  • Contributor Q&As
  • Research reports - global and EMEA
  • Monthly newsletters
  • Webinars and speaking opportunities
  • Social media posts
  • Paid-for media - PPC
TGI presentation

Learn More

The Great Indoors webinar

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The Great Indoors Mockup

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