Case study
Making it happen for Johnson Tiles
Johnson Tiles celebrated 120 years in business and Hattrick helped them stay as relevant as ever.
Brief
Johnson Tiles is the only remaining ceramic tiles manufacturer in the UK. The business wanted to mark its anniversary by refining its positioning, while celebrating its history and the key milestones along the way.
Headline results
Highlights
Hattrick helped refine the business branding, messaging and logo and developed the marketing and social media strategy for the 120th anniversary celebrations.
- Sustainability story rollout including Dezeen panel discussion
- Digital time capsule in support of Make Bank
- Launch of the first tile industry Podcast
“We were not being loud and proud enough about all the great things we’ve achieved - until Hattrick gave us a vehicle to do so.”
Richard Kelsall, Marketing Director, Johnson Tiles
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