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Case study

Jubb: Engineering with a human touch

Jubb was outpacing the industry heavy weights on big projects and delivery. Now they needed the market visibility to match.

The challenge

Like many mid-size businesses, Jubb was holding their own on large scale projects. But they wanted a stronger profile in the construction industry. The Jubb team asked Hattrick to help them tell their story better - and showcase what a great place it is to work.
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Headline results

44

percent increased LinkedIn followers

32

percent increase in LinkedIn impressions

80

percent increase in LinkedIn social post clicks

22

percent increase of new web visitors

Tackling the brief

- Brand strategy workshop to understand the business from the inside out.


- Competitor desktop research to map out industry conventions and themes.


- Jubb content and channel audit to determine what they needed to put in place and what could be updated.

Social media (paid and organic) Thought leadership reports Videos & animations Case Studies Web copy (on & off-page content) Campaign strategy & planning Branding
HAT TRICK1983

Highlights

- Produced Jubb's first ever thought leadership report establishing a clear, yet consistent voice within the industry.

- Increased brand awareness across all online platforms by delivering a comprehensive suite of content spanning social, web and print.

- Established new social media practices resulting in substantial audience growth over 12 months.

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