OUR STORY

Redefining success

How do we square commercial realities with the urgent need to protect people and our planet? We see huge opportunities and only one way forward.

Going back to our roots.

We’re using Scandi thinking to redefine the future for ourselves and our clients. Driving progress, collaboration and transparency.

Scandi for ‘balance’

With a Swede at the helm, we’re tackling progress with balance. Embracing ‘lagom’, a Scandi concept that translates as ‘just enough’ or ‘all things in moderation’ and we think there’s a lesson for every business there.

Walking the talk

We’re not pretending that any of this is easy - or that we have all the answers. But we’re determined to find a way.

For us, that means holding ourselves accountable; to meet high standards of social and environmental performance, accountability and transparency.

We’re proud of being a certified B Corp.

What’s a ‘certified B Corp’?

Certified B Corps are part of an international network of organisations. All working to lead economic systems change across 150 industries in more than 80 countries.

Together, we are supporting a regenerative economy that balances profit with purpose.

Staying focused

We use the UN sustainable development goals (SDGs) to set our targets and we are dedicated to the following.

Climate action - take urgent action to combat climate change and its impacts
Gender equality - achieve gender equality and empower all women and girls
Education - ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Find out more - download our Impact Report

Our community

We also support the following organisations:

Tackling Greenwashing

We're proud signatories of The Anti-Greenwash Charter. That means that we follow clear guidelines for making honest, evidence-based sustainability claims both in how we talk about our own work and in the advice we give to clients.

We also offer a CPD-certified Greenwash Awareness Training course, which helps teams spot and avoid greenwashing and communicate their claims responsibly.

About Malin Cunningham

Malin Cunningham is the founder and managing director of Hattrick, a B2B sustainability communications consultancy and certified B Corp.

A certified Carbon Literacy trainer and board trustee of the Carbon Literacy Trust, Malin has developed four accredited Carbon Literacy courses and a CPD-accredited course in anti-greenwashing. She leads Hattrick's claims substantiation and training work for clients across the built environment and industrial sectors, and is regularly asked to speak on sustainability communications and carbon literacy.

Malin is Swedish, holds an MA in Public Relations and is a Goldman Sachs 10,000 Small Businesses alumna. She sits on the Green Economy Steering Group at pro-manchester and co-hosts the Spill the Green Tea podcast with Katie Treggiden.

About Rachael Crowe

Rachael Crowe is Head of Insights at Hattrick and has had a long career in B2B PR and communications. Especially capable of turning complex, technical subject matters into accessible and engaging formats, Rachael’s opportunity spotting eye helps our clients craft credible, ownable and shareable thought leadership initiatives.

A ‘Women in Leadership’ apprentice, Applied Strategic Foresight practitioner and certified Carbon Literate marketer, Rachael’s ability to drive projects that demand both an analytical and creative mindset make her a valuable strategic thinker and astute AI-enabled operator.

Also an MA Public Relations graduate - Rach as she is more affectionately known - is a grounded Yorkshire lass who loves getting into the nitty gritty on behalf of clients operating across the engineering, construction, manufacturing and technology sectors.