Case study

Johnson Tiles: Storytelling that sells

Sometimes run-of-the-mill marketing tools are the most effective. It's about landing the story and changing-up the delivery.

The opportunity

RIBA registered architects & designers (A&Ds) have to do 35 hours of learning every year to keep their professional status.

This is a great opportunity for product manufacturers to get in front of this time-strapped group. Many create bespoke training materials (CPDs) - the challenge is having something interesting to say.

Topline results

4

CPD presentations developed

35

CPD presentations delivered in six months

66780

Paid & organic social users reached

527

Eventbrite page visits

Building it out

Taking inspiration from the ‘Living with Beauty’ report, Hattrick developed the overarching theme; Making It. Beautifully.

This kind of holistic approach had not been tried for CPDs in this sector before and has been very well received.

Highlights

Hattrick also suggested switching the presentation format up.

Working with author and keynote speaker Katie Treggiden, they created one of the CPDs together.

The collaboration also involved launching the presentation at an interactive event and workshop at Material Lab in London.

And to give it longevity - and ensure Katie's expertise would be available at future CPD events - it was filmed and included as part of the sales team's presentation.

Learn More

I have been working with the Hattrick team for almost a decade and really rate them. They are incredibly creative and really deliver for their clients.

Katie Treggiden Journalist, Design Author & Influencer