Futurebuild: Capturing sustainability conversations on the ground

The solution

It started by carving out a clear set of messages the team needed to land in the build up and throughout the show. The decision was to go bolder than ever. While other events were veering away from Net Zero talk tracks, Futurebuild took the stance of ‘doubling down on sustainability’.

With a heavyweight speaker line-up the stage was set to face some uncomfortable sector truths in the main conference arena. Centred on resilience, reuse and regenerative design, these sessions helped secure high calibre industry personalities and Hattrick was on stand-by to capture content and facilitate conversations in real time. These interviews were framed to draw out soundbites that reinforced Futurebuild's role and relevance as an action-orientated space for industry changemakers beyond the event walls.

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