Case study
Getting industry leaders around the table
Jubb is at the forefront of data centre delivery but their success has been low key. Our brief was to shine a light on this lesser known specialism and start conversations with a wider pool of potential delivery partners.
The challenge
Our engineering client, Jubb, has an enviable track record in data centre delivery.
Keen to secure more work in this fast-paced field, the team wanted to build greater awareness of their capabilities among hyperscale clients, complementary engineering firms, asset owners and developers.
However, strict confidentiality clauses (NDAs) prevented the business from talking about their involvement.
They turned to Hattrick for a strategic, thought leadership approach to underscore Jubb’s positioning as a trusted partner and credible industry expert.
Tackling the brief
We collaborated with esteemed construction industry media platform, Building Magazine, to host a roundtable discussion addressing some of the segment’s biggest challenges and opportunities.
Hattrick maximised Jubb’s investment by using the insights gained from the roundtable to also produce an in-depth report, which you can download here.
This supplemented the feature write-up by the magazine and provided a fresh industry perspective that continues to fuel a successful campaign putting Jubb front and centre of data centre delivery.
The results
The highlights
Hosted a roundtable with 13 data centre experts including McClaren, Mace, Global Switch, RED, Soben, CyrusOne, and more.
Created a content package in partnership with Building Magazine, including the roundtable, a feature write-up, social media outreach, and an emailer campaign.
Produced an in-depth industry report, which secured several high-quality downloads from key leads.
“We’ve worked with Hattrick for a number of years. The data centre campaign was a focused and strategic campaign talking about our capabilities in this competitive and hard to penetrate sector.
Hattrick were great to work with on this, helping provide direction and creative ideas allowing us to achieve results beyond our expectations.”
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