This podcast explores how businesses can talk about sustainability with clarity and confidence. From 'greenwashing' to 'greenhushing', each episode unpacks the realities of communicating progress in a complex landscape.
April 2026
Meet your hosts, Hattrick MD Malin Cunningham and sustainability journalist Katie Treggiden, as they unpack the realities of sustainability communications. Each episode explores the challenges, tensions and opportunities businesses face when talking about their environmental impact.
Scroll below to discover each episode and listen in.
This episode explores a growing tension in sustainability communications that many businesses are quietly navigating. As scrutiny increases, the challenge is no longer just what to say, but whether to say anything at all. Listen in as Katie and Malin unpack what is really at stake.
In this episode, Malin and Katie are joined by their first guest, Sangeeta Waldron, award-winning communications specialist and climate communicator. Together, they explore what honest sustainability communication really looks like in practice, and why the idea of being ‘perfect’ is holding many businesses back. From storytelling to trust, the conversation challenges the need for perfection and encourages a more open, human approach.
In this episode, Malin and Katie introduce their practical 3Cs framework for sustainability communication. They explore why clarity and action need to come before communication, and how transparency helps build trust even when progress is still evolving. It is a useful guide for anyone looking to communicate sustainability in a way that is clear, credible and grounded.
In this episode, Malin and Katie tackle a conversation many organisations are avoiding. What happens when net zero targets are not going to be met? Building on insights from Futerra’s Solitaire Townsend, they explore the tension between ambition and reality, and why honest, transparent communication can be the most credible response.
GET IN TOUCH