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Case study

We put Roger Lewis in the driving seat at #CDW

When it comes to commercial interiors, Clerkenwell Design Week (CDW) is the place to be - and be seen. But how do you stand out, in a sea of design 'cool'?

The challenge

CDW was the perfect platform for British furniture designer and manufacturer, Roger Lewis to launch its new contract offering and bespoke design tool, Capsule. Hattrick's task was to make sure that the Roger Lewis' stand engaged on social media, attracted the attention of the media and pulled in the crowds.
Roger Lewis Chairs

How we tackled it

This was the first time many interior designers had seen Roger Lewis' furniture and met the team. It was important to make a great first impression.

  • Hattrick developed a fresh creative direction, new product photography and a tailored stand design for CDW

  • Three leading interior agencies were invited to make their own material using the new tool, Capsule. Their designs were unveiled during the event

  • 'Meet the designers & see the designs' VIP drinks reception with journalists, prospects & designers
Events PR and thought leadership Social media (paid and organic) Thought leadership reports Case Studies Editorial content for media Newsletters Speaking opportunities
Roger Lewis Chairs


  • New look & feel for Roger Lewis positioned the brand for the hospitality and workplace sectors
  • Great feedback from the industry on new ranges and The Customiser
  • Significant increase in website traffic & engagement with page views up almost 50%
  • Media coverage in all key A&D titles
  • Panel discussion speaking slot secured for managing director
Hattrick Website Hardscapes collage

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