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Case study

Tarkett North America: Unlocking diverse talent

Can flooring unlock the talents of those with ADHD, autism, dyspraxia, and dyslexia? Our client Tarkett wanted to find out.

The challenge

Commercial flooring manufacturer, Tarkett recognised that neurodiverse people - with eg individuals with ADHD, autism and dyslexia - are often overlooked in workplace design. Yet these divergent thinkers could unlock innovation in business.

Tarkett North America paired-up with global architects and interiors practise, HOK, to map out how businesses can help this group thrive with the right office design.

Hattrick was enlisted to tell the story and build a campaign around the findings.

Neurodiversity Presentation Mockup

Tackling the brief

Neurodiversity is a complex subject that had to be tackled sensitively. It was important not to stray into medical or HR advice.

To get it right, the Hattrick team immersed itself in the topic and the research with extensive reading and speaking to experts.

Events Social media (paid and organic) Thought leadership reports Videos & animations Webinars & presentations Landing page Sales presentations
Neurodiversity Presentation Mockup


A dedicated Hubspot landing page for all key assets

A number of global speaking opportunities incl: Workplace Trends Summit, UK and CoreNet Global, Amsterdam

A thought leadership report and presenter deck

Sales presentation and 'one page' summary

Multimedia clips and posts for social and digital channels

Extensive global media coverage incl FMJ and Facilitate

Hattrick never ceases to amaze me in how they can unpick the most complex and sensitive of issues in highly impactful ways.
Leslie Thompson, Director Workplace Strategy, Tarkett - North America
Tarkett Neurodiversity Report Mockup

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