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Case study

Catexel: Catalysts for change

How do you make 'oxidation catalysis' simple and sassy enough to sell? With great content, of course.

The challenge

Catexel - part of Unilever Ventures - wanted to raise their profile to attract customers and ultimately sell the business.

A pioneer in the area of oxidation catalysis, the team had the credentials and expertise to stand out. Just not the profile.


Tackling the brief

Audit. Find out how well-established the business was and identify opportunities to educate and engage.

Strategy. For campaigns and 'always on' activity.

Production and promotion. Generating great content and sharing it far and wide.

Thought leadership reports Webinars & presentations Editorial content for media Blogs Newsletters
Pages from Catexel Coatings White Paper FINAL 2


Ultimately, the business was sold to the WeylChem Group.

Approached by the global circular economy powerhouse Ellen MacArthur Foundation's 'Disruptive Innovation's Festival' as a speaker.

Secured a coveted speaker slot at the prestigious European Coatings Shows.

Collaborated with independent market experts to co-author a white paper.

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