Case study
Catexel: Catalysts for change
How do you make 'oxidation catalysis' simple and sassy enough to sell? With great content, of course.
The challenge
Catexel - part of Unilever Ventures - wanted to raise their profile to attract customers and ultimately sell the business.
A pioneer in the area of oxidation catalysis, the team had the credentials and expertise to stand out. Just not the profile.
Highlights
Ultimately, the business was sold to the WeylChem Group.
Approached by the global circular economy powerhouse Ellen MacArthur Foundation's 'Disruptive Innovation's Festival' as a speaker.
Secured a coveted speaker slot at the prestigious European Coatings Shows.
Collaborated with independent market experts to co-author a white paper.
A flavour of our work
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