Case study
Catexel: Catalysts for change
The challenge
Catexel - part of Unilever Ventures - wanted to raise their profile to attract customers and ultimately sell the business.
A pioneer in the area of oxidation catalysis, the team had the credentials and expertise to stand out. Just not the profile - or any digital or social presence.
Results in six months - from standing start
Highlights
Ultimately, the business was sold to the WeylChem Group.
Approached by the global circular economy powerhouse Ellen MacArthur Foundation's 'Disruptive Innovation's Festival' as a speaker.
Secured a coveted speaker slot at the prestigious European Coatings Shows.
Collaborated with independent market experts to co-author a white paper.
A flavour of our work
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