The brief

To celebrate REPIC’s 10th anniversary, the national producer recycling scheme for end-of-life electrical products, wanted to roll out a £10,000 community giveaway initiative.

Objectives

• Create an online destination and resource to raise awareness of battery and electrical goods recycling among consumers
• Drive traffic to the website
• Encourage consumers and local causes to participate in the competition

Activity

To mark 10 years of successful recycling, Hattrick developed a competition to allow its producer members to give something back to deserving local communities. It also helped encourage responsible recycling of end-of-life electrical goods.

Result