REPIC: Recycling Community Campaign

Client: REPIC

The brief

To celebrate REPIC’s 10th anniversary, the national producer recycling scheme for end-of-life electrical products, wanted to roll out a £10,000 community giveaway initiative.


  • Create an online destination and resource to raise awareness of battery and electrical goods recycling among consumers
  • Drive traffic to the website
  • Encourage consumers and local causes to participate in the competition


To mark 10 years of successful recycling, Hattrick developed a competition to allow its producer members to give something back to deserving local communities. It also helped encourage responsible recycling of end-of-life electrical goods.


  • Over 3,500 people directed to the website since its launch
  • Over 20 local causes supported the 10K give-away project in England, Wales and Scotland
  • Over 30 pieces of local and trade media coverage

in touch.

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