PrintFactory: Building a brand at US exhibition

Client: PrintFactory

The brief

PrintFactory is a leading-edge software provider in the wide format printing market. Hattrick was asked to create a content strategy and programme of activity to build awareness of the business’s presence at the SGIA Expo in the USA.

Objectives

  • To launch PrintFactory as a brand in its own right
  • To work towards establishing PrintFactory as an industry 4.0 thought-leader in the wide-format print sector

Activity

  • Automation white paper drafted, designed and promoted
  • Provided SGIA Expo support
    • Attendance promoted
    • Media meetings set-up
    • Video content creation secure and brief drafted/circulated
    • Content supported on social media

Result

  • Over 230 downloads of industry report and 1,500 visits to campaign landing page, giving a conversion rate of 15%
  • 14 pieces of coverage secured in target media for white paper and event attendance
  • Average mailer open rate of 35.83%, click through rate of 9.37%
  • Three one-to-one media meetings with key titles arranged at SGIA Expo
  • 503% increase in web traffic
  • LinkedIn following grown from 0 to over 150

The infographic created:

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