The brief
PrintFactory is a leading-edge software provider in the wide format printing market. Hattrick was asked to create a content strategy and programme of activity to build awareness of the business’s presence at the SGIA Expo in the USA.
Objectives
- To launch PrintFactory as a brand in its own right
- To work towards establishing PrintFactory as an industry 4.0 thought-leader in the wide-format print sector
Activity
- Automation white paper drafted, designed and promoted
- Provided SGIA Expo support
- Attendance promoted
- Media meetings set-up
- Video content creation secure and brief drafted/circulated
- Content supported on social media
Result
- Over 230 downloads of industry report and 1,500 visits to campaign landing page, giving a conversion rate of 15%
- 14 pieces of coverage secured in target media for white paper and event attendance
- Average mailer open rate of 35.83%, click through rate of 9.37%
- Three one-to-one media meetings with key titles arranged at SGIA Expo
- 503% increase in web traffic
- LinkedIn following grown from 0 to over 150
The infographic created:
