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Johnson Tiles

Getting tact-tile during lockdown

How do you stay in touch with your customers when they're furloughed and trapped at home?

The Brief

As the Covid-19 lockdown hit, UK tile manufacturer Johnson Tiles wanted to find a way to stay connected with the architect & design (A&D) community.
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How we tackled it

Hattrick created an Instagram-led campaign – the #2020TileTapestry – to get the A&D community involved in capturing these unusual times.

A&Ds were asked to create a square design using tiles to celebrate heart-warming moments. For every submission Jonhson Tiles made a donation to housing charity Shelter.

Each design submitted was then incorporated into a legacy art piece; #2020TileTapestry.

Email & DM PR and thought leadership Social media (paid and organic)
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The campaign was a huge success. It captured the hearts and minds of the A&D community.

Ultimately, it gave the JT team a reason to reconnect with their customers during this challenging time.

The initiative gave the sales team an opportunity to keep talking to customers.

It also raised over £4,500 much needed funds for charity.

“Hattrick’s creative approach engaged a community that was hard-hit by COVID. The collaborative art piece really captures what we are about. The response has been phenomenal!”
Richard Kelsall, Marketing Director at Johnson Tiles
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