Webinar: From green claims to credible action: Rebuilding trust in the built environment

Silence isn’t safe

Greenhushing is on the rise. Based on findings from nearly 3,000 consumers and 300 built environment professionals, the Green Claims Pulse 2025 report sets the scene for a timely discussion on trust, credibility and communication.

In this Futurebuild-hosted webinar, our MD Malin and Charlie from The Anti-Greenwash Charter unpack what’s driving silence and how brands can move from fear to action. Expect honest insight, practical takeaways and a sharp focus on progress over perfection.

Together, they explore:

• The role of LCAs in building regulatory trust

• Honest storytelling vs. the pressure for perfection

• The link between carbon literacy and confident comms

• Creating feedback loops to rebuild stakeholder trust