Report
Why greenhushing is costing credibility
'Greenhushing: Silence is Costing Credibility' is our industry report developed in partnership with Futurebuild, The Anti-Greenwash Charter and The Carbon Literacy Project. Based on the first annual Green Claims Pulse Survey, the report explores how fear of backlash and data gaps are leading organisations to stay silent on sustainability.
Discover why that silence is now a commercial and reputational risk. With insights from built environment professionals and consumers, it provides an overview of the challenges. Plus we look at the opportunity that comes with communicating climate progress with confidence.
Download Greenhushing: Silence is Costing Credibility
From quiet caution to strategic transparency
The industry is at a turning point. Holding back on sustainability messaging might feel like the safer option but it’s quickly becoming a liability.
In a climate of growing scrutiny, staying quiet is risky but transparency is powerful. Organisations that communicate honestly, even when the journey is still in progress can earn trust, respect and a commercial edge.