Try river jumping
Are you stuck and not sure where to take your search next? It might be time to don your wellies - so to speak.
River jumping is a technique to overcome the brain’s subconscious classification system that limits our thinking.
• Re-express from someone’s else’s perspective – go back to that four-year old! Children often have an interesting way of looking at the world. Or try to look through the optics of someone with a different job function and a different set of challenges.
• Related worlds – see what can be learned from parallel industries. The finance and technology sectors are often trailblazing and can be a great source of inspiration.
• Revolution – challenge existing rules by questioning ‘what if?! If you play it safe, you’re likely to get a safe solution.
• Random links – using unexpected stimulus. If you normally source your ideas from trade magazines, social media or competitor activity then try something completely different.
The more left-field, the better. If you’ve ever had an ‘in-shower epiphany’, then you’ll understand.