Sustainable marketing

Climate Conversations with The Carbon Literacy Project

February 2023

Welcome to Hattrick’s Net Zero ‘talking heads’ series - Climate Conversations.

In this conversation we sat down with social entrepreneur Phil Korbel, Co-Founder of the Carbon Literacy Project.

Globally unique, this initiative has trained over fifty thousand people to help them become carbon literate and was recognised by the UN at COP21, in Paris, where it was awarded as a TAP100, one of 100 worldwide Transformative Action Programs.

This mini-series is a place for you to take inspiration from others on the same journey. So sit back, take solace and take stock. The power lies in listening, learning & collaborating.

Q1. What are your top tips for businesses to be more sustainable?

"Get a handle on your carbon budget. What are the big ticket numbers there? What can you swap out? Start managing your carbon budget just like you would any other."

Q2. What will it take to mobilise real change?

"Embedding sustainability as core competencies of everyday business is vital - no longer can it be seen as a niche thing".

Q3. Have you faced any uncomfortable truths on your sustainability journey?

"Move away from melting ice and floods and fire… and into visions of a positive future and the ways to get there because the majority of people are not responding to fear".