Sustainable marketing

Climate Conversations with Low Carbon Materials

July 2024

Welcome to Hattrick’s Net Zero ‘talking heads’ series - Climate Conversations - with Low Carbon Materials.

As it stands, the building operations and construction industry account for almost 40% of global energy-related carbon emissions - a huge percentage that carries an immense responsibility, and a tremendous opportunity for significant, worldwide change.

Low Carbon Materials (LCM), a climate tech company committed to developing (as the name suggests) “low-carbon, next-generation construction material alternatives”, is leading the charge towards Net-Zero.

Having been shortlisted for the Earth Shot Prize, and with ambitious growth plans for the future, we seized the opportunity to pull Natasha Boulding, the company’s proud CEO and Co-Founder, to the side.

Q1. What are your top tips for businesses to be more sustainable?

"Understand your baseline. Measure your carbon footprint to find out where you’re at currently, and then start making incremental improvements."

Q2. What will it take to mobilise real change?

"Collaboration, both within and outside our sector. But we need to speak a common language and use terms everyone can understand."

Q3. Have you faced any uncomfortable truths on your sustainability journey?

"That we aren’t moving fast enough away from carbon-intensive materials. We need to do everything we can to reduce the footprint of those we’re currently reliant on."