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Sustainable marketing

Climate Conversations with 1% for the Planet


Welcome to Hattrick’s Net Zero ‘talking heads’ series - Climate Conversations.

If you’re a business that’s striving to do better, knowing where to start can stall good intentions.

We’ve created somewhere for you to take inspiration from others on the same journey. So sit back, take solace and take stock. The power lies in listening, learning & collaborating.

In this conversation we sat down with Madelyn Postman, 1% for the Planet. Madelyn serves on the UK & Ireland Steering Committee of 1% For the Planet. This non-profit organisation, founded by Yvon Chouinard of Patagonia, encourages businesses to commit to donating 1% of annual sales or salary to environmental cause.

Climate conversations with 1 for the Planet

Q1. What are your top tips for businesses to be more sustainable?

"Think about your finances - where is your bank account? Where is your pension? Where does your employer bank?"

Climate conversations with 1 for the Planet

Q2. What will it take to mobilise real change?

"Partnerships between businesses and non-profits like 1% for the Planet, where businesses give 1% of their turnover to approved environmental partners."

Climate conversations with 1 for the Planet

Q3. Have you faced any uncomfortable truths on your sustainability journey?

"Seeing apathy among businesses and individuals when it comes to sustainability."

Climate conversations with 1 for the Planet

Q4. Is there a standout book, podcast or YouTube video that helped inspire you?

"Outrage + Optimism Podcast by Christiana Figueres, Tom Rivett-Carnac and Paul Dickinson."

Climate conversations with 1 for the Planet

Q5. What are you most proud of on your sustainability journey?

"The move to working in sustainability consultancy (Grain) - together with my husband we want to make real change."



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