Report
Unmasking greenwashing in business
The green economy is booming, making strong sustainability credentials a supply chain requirement. This is giving rise to a disconcerting trend: greenwashing.
In partnership with The Carbon Literacy Project and international research agency, Perspectus Global, we surveyed a panel of 500 UK B2B businesses - a mix of senior, in-house sales, marketing, and sustainability leaders - to understand the pressure these teams might be under. And how this may be contributing to greenwashing.
Download our latest B2B Research Report
Coming clean to 'go green'
The research, based on 12 questions covering sustainability terminology, organisational progress, reporting, and impact, revealed some eye-opening results.
It's a wake-up call for businesses claiming to champion climate action – because if changes aren't made from the top, we'll all be held accountable in the end.