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Introducing our new podcast: Spill the Green Tea

In our debut episode, Hattrick MD Malin Cunningham and sustainability journalist Katie Treggiden explore why businesses are going quiet on sustainability and what that means in practice.

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March 2026

Drumroll… we’ve launched something new.

Spill the Green Tea is our new podcast about a topic many businesses are struggling with right now. How to talk about sustainability with confidence.

The podcast is hosted by our MD Malin Cunningham and sustainability journalist Katie Treggiden. They both have extensive experience in sustainability communications and have been wrestling with the question: if businesses are doing the work and making progress on their environmental goals, why are so many not talking about it?

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So what is going on?

There has been a lot of focus on greenwashing in recent years. And rightly so.

But something else is happening alongside it. More businesses are starting to say less. This growing trend is known as ‘greenhushing’.

“Greenwashing is at least visible. You can challenge it. Greenhushing removes that completely.” - Malin Cunningham

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Why are businesses going quiet?

Many organisations are making great strides reducing impact, improving processes and setting targets. But talking about it feels harder as they face confusion around regulation. The Green Claims Code has raised the bar, but not everyone feels confident applying it - and are worried about being called out.


Marketing teams may have the data, but perhaps not the skills to communicate it well. They may feel the pressure from the market, media and within organisations to ‘get it right’ - without being clear on what that means. On top of that, there is a ‘perfectionist’ mindset that holds people back - thinking that ‘until we have all the pieces worked out, we’d better not say anything at all…’


“There is this idea that until everything is perfect, you should not say anything. But no organisation has it all figured out.” - Katie Treggiden

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Why silence is a problem

Choosing not to communicate might feel like the safer option, but it creates other issues. If no one is talking, it becomes harder to see what progress looks like - harder to compare and learn and it eventually slows things down.


And from a business point of view, if you are not telling your story, someone else will fill that gap. Or worse, nothing gets said at all!


As Malin puts it: “If we’re not sharing what we’re doing, we’re not learning from each other.”

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Why we started Spill the Green Tea

There is a clear need for more open and honest conversations about sustainability. Conversations that reflect where businesses really are, rather than where they feel they should be.

This podcast creates space for that.

It brings together practical insight, real experiences and a more grounded view of what progress actually looks like. The first episode sets the tone - not by offering perfect answers, but by encouraging businesses to start talking. Because progress does not need to be ‘perfect’ to be worth sharing.




Listen to the podcast and follow the show:

Apple Podcasts | Spotify


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