Webinar: Sharpen your sustainability story and provide more confidence, creativity and commercial edge.
A four-part webinar series on strategic sustainability storytelling.
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October 2025
From Impact to Influence
Our lightning series includes 4 concise, no-fluff, high-impact webinars designed to help you communicate your sustainability story with more confidence, more creativity and more commercial edge.
Brought to you in partnership with fellow B Corp Avery & Brown, each webinar is just 20 minutes. Fast, focused and packed with practical advice you can act on straight away.
For our first webinar, discover how to transform an impact report from a data-heavy document into a story that connects purpose, action and outcome.
How to turn your impact report into a year-round content strategy
See how leading brands like Patagonia and Vinted keep sustainability stories alive year-round. Learn how to repurpose reports using Hero–Hub–Help content buckets and create one consistent, confident narrative.
How to tell your sustainability story without greenwashing (or Greenhushing)
Explore the “Greenwashing Hydra” and the six common traps brands fall into. This session shows why progress over perfection builds more trust than silence and how clarity and transparency are your greatest assets.
AI: Friend or Foe? Can we harness AI for better sustainability communications?
Find out how AI can help you communicate with speed, precision and impact - and where to draw the line. We discuss the risks of over-polished content, the power of human oversight and why authenticity always wins.
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