Getting sure-footed with sustainability in sales and marketing
Sustainability has become a buzzword in sales and marketing. The race to ‘net zero’, circularity, and ever greener claims is on.
Here we give the lowdown on how to avoid (perhaps unwittingly) committing greenwash - something that many companies have very publicly fallen foul to in recent times.
By partnering with The Sustainable Marketer Manifesto, team Hattrick stands by a very clear set of guiding principles.
Meaning that, as communicators, we’re less likely to trip up. But, most importantly, we’re invested in using our professional skills to contribute towards the greater good.
So, tapping into The Sustainable Marketer Manifesto, let’s share some pointers on how to start to feel more empowered as sales and marketers.