Get the Label: Influencer brand launch

Client: Get The Label

The brief

To create wide spread brand exposure to 18-28 year olds as customer research showed that few in this audience saw GTL as a destination for ‘fashion’

Objectives

  • Get fashion bloggers to interact with Get The Label brand
  • Drive traffic to gethelabel.com website
  • Generate 10 pieces of blogger content on third party channels

Activity

Interactive and ‘fun’ themed event was delivered to ensure participation and keep bloggers engaged with the brand for the whole evening.

Result

  • Received CIPR Silver Award for Best Event 2013
  • 30 bloggers attending in total and all compiled a positive post after the event
  • 20 of the bloggers participated in the ‘blog brag’ and ‘style challenge’
  • Twitter following up 200 in event week
  • 108 tweets containing event hashtag – #GTLUrbanParty

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