The brief
- Raise profile and secure speaking opportunities
- Attain endorsement from circular economy leaders
- Focus on content-first lead generation
Objectives
Audit. Determining level of expertise and awareness across target personas and identifying opportunities to educate and engage.
Strategy. Developing a dynamic, content driven web hub to explore new possibilities and support ongoing outreach.
Production and promotion. Generating thought provoking whitepapers, blogs video content and infographics, and distributing via multiple channels.
Result
- Received invitation from circular economy leaders to participate in climate change event
- Secured coveted speaker slot at prestigious European Coatings Show
- Collaborated with independent experts to author white paper with Catexel’s chief Technology office, Dr Ronald Hage
- Negotiated for European Coatings Journal to host white paper as key resource and promote via newsletter and social media
- Drove 280 downloads of white paper
