Catexel: A catalyst for disruption & engagement

Client: Catexel

The brief

  • Raise profile and secure speaking opportunities
  • Attain endorsement from circular economy leaders
  • Focus on content-first lead generation

Objectives

Audit. Determining level of expertise and awareness across target personas and identifying opportunities to educate and engage.
Strategy. Developing a dynamic, content driven web hub to explore new possibilities and support ongoing outreach.
Production and promotion. Generating thought provoking whitepapers, blogs video content and infographics, and distributing via multiple channels.

Result

  • Received invitation from circular economy leaders to participate in climate change event
  • Secured coveted speaker slot at prestigious European Coatings Show
  • Collaborated with independent experts to author white paper with Catexel’s chief Technology office, Dr Ronald Hage
  • Negotiated for European Coatings Journal to host white paper as key resource and promote via newsletter and social media
  • Drove 280 downloads of white paper

 

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