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Case study

Separating fuel facts from fiction for Certas Energy

Certas Energy is the largest distributor of fuel and lubricants in the UK. The business were launching its a new alternative fuel in conjunction with Shell.

The brief

Certas Energy and Shell came to Hattrick for support with taking the new fuel - GTL - to market.

Commercial fuels is a very complex market. It was important to start by highlighting the difference between fuel types.

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Our approach

Fossil fuels is a controversial and sensitive subject.

We overcame this by delivering well-evidenced research to Certas' target audiences to displace environmental concerns.

  • Independent research & white paper

  • Sector specific insights

  • Conference with key stakeholders including prominent MPs and media outlets

  • Q&As

  • FAQs

  • Leave behinds

  • Media briefings

  • Social media content

The results

With the content marketing resources and strategies that we provided, Certas felt confident that it could position itself appropriately within today's environmentally-conscious markets.

To make its offering bulletproof, we utilised a range of different mediums and access points to cover all bases.

A flavour of our work

We're very proud of our clients and the work we do together.

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