The brief
Certas Energy and Shell came to Hattrick for support with taking the new fuel - GTL - to market.
Commercial fuels is a very complex market. It was important to start by highlighting the difference between fuel types.
Case study
Separating fuel facts from fiction for Certas Energy
Certas Energy is the largest distributor of fuel and lubricants in the UK. The business were launching its a new alternative fuel in conjunction with Shell.
Our approach
Fossil fuels is a controversial and sensitive subject.
We overcame this by delivering well-evidenced research to Certas' target audiences to displace environmental concerns.
Independent research & white paper
Sector specific insights
Conference with key stakeholders including prominent MPs and media outlets
Q&As
FAQs
Leave behinds
Media briefings
Social media content
The results
With the content marketing resources and strategies that we provided, Certas felt confident that it could position itself appropriately within today's environmentally-conscious markets.
To make its offering bulletproof, we utilised a range of different mediums and access points to cover all bases.
A flavour of our work
We're very proud of our clients and the work we do together.
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