In the wake of the announcement of the nationwide lockdown in March, we supported Johnson Tiles to deliver the ‘2020 Tile Tapestry’ campaign, raising over £4,500 for Shelter.
Apart but Together
Aimed at keeping spirits high, Johnson Tiles challenged the interior designer community to create unique and impactful flat lay tile designs to capture the positive stories that emerged from the pandemic, focusing on the themes of community, courage and solidarity.
The designers registered for their entry packs on the Johnson Tiles website, and then had the tiles delivered to their door. They were then invited to submit their designs digitally on social media, using the hashtag #2020TileTapestry.
Now, all the tile design entries received through the challenge have been ‘woven’ together to create one big ‘tile tapestry’ as an artistic record of this historic moment in time, highlighting the positive stories that emerged from the lockdown.
This campaign grabbed the attention of the interior designer community, as they shared heartfelt stories through their tile entries. This is reflected in engagement across the Johnson Tiles social media and website platforms; with an 81% increase in Instagram traffic, a 96% increase in Linkedin traffic and huge 540% increase in referrals from social media. In short, through this campaign Johnson Tiles stayed front of mind during lockdown, by directly engaging with the interior design community in a truly unique way.
For every design entry submitted, Johnson Tiles pledged to make a donation of £57 in aid of homelessness charity Shelter. By the end of the campaign, over £2,000 had been raised and the Johnson Tiles team was so impressed with the designers’ efforts that they decided to double the donation, bringing the grand total to £4,560.
The money raised from the campaign will fund 456 calls to Shelter’s helpline, making it possible for their advisers to help more people. Donations like this are crucial to enable Shelter to provide the increased support required to combat homelessness.
We’d like to thank every single designer who took part in this.
For more information, visit the Johnson Tiles website.