Trade show season might be coming to an end, but that doesn’t mean it’s time to relax. Now is the time for B2B marketeers to take action to maximise marketing potential following on from key trade events!
Last week we explored Digital Construction Week – a great example of a trade event with great post-show marketing potential. With so many companies showcasing similar VR, AR and digital BIM capabilities, it’s becoming increasingly difficult for brands to achieve real standout.
To help with this, we’ve put together a simple guide outlining the ‘next steps’ marketeers can take to build on the momentum and deliver a longer-term marketing content campaign. We split this into three key stages: Measure, Review and Build.
- Measure: For stage one, it’s all about measuring your success and capturing key learnings.
- Review: The next stage is all about reviewing what kind of content has been captured from the event.
- Build: Once the first two stages are complete, the next step for marketeers is to think about how they can build a content marketing plan off the back of the event.
The most important thing is to strike while the iron is hot. Brands need to keep the conversation going and nurture hot leads. It’s all about being there at the right time, with the right content to answer the audience’s need – whether they’re looking to be inspired or need product information in an instant.
For more detailed post-event marketing tips, download our guide here