Two awards nominations for Hattrick at the International Content Marketing Awards
What’s better than one international awards nomination? That’s right, TWO international awards nominations!
The Hattrick team is thrilled to have been shortlisted in two categories at the Content Marketing Association’s annual marketing awards, which are open to entries from across the globe.
We are nominated in the ‘Best b2b Campaign’ category, for our long-format hero content developed for Certas Energy. The report, ‘An Alternative Guide to the New Energy Mix’, is designed to position Certas Energy as thought-leaders and industry pioneers in the alternative liquid fuels market.
Research uncovered a desire from fleet operators to make a real and immediate difference to their emissions outputs, but lack of knowledge around the diesel alternatives was restricting the industry.
The reception to the report spoke for itself, resulting in a significant volume of fuel orders for Certas Energy, and commercial web traffic increasing by 68% in the six month period following the launch of the paper.
But wait – there’s more! Hattrick is also nominated in the ‘Best Use of Data & Insight’ category, for the pan-European research project we produced for Tarkett.
With the aim of championing ‘The Great Indoors’, Hattrick organised robust quantitative and qualitative research spanning nine countries, to explore how office workers really feel about their working environment.
This was then distilled into country-specific reports, to inform Tarkett’s wider marketing strategy, including providing the inspiration for its showroom design at Clerkenwell Design Week.
View the results on the tailor-made content platform…some might surprise you!
Team Hattrick is so pleased to be shortlisted in these categories. Now, roll on the ceremony in November…