Here’s how we do it:
1. Carefully consider the categories -
mull over the criteria. Can you evidence everything it’s asking for?
Could another category actually be more relevant? Remember results
matter most so you need to showcase clear objectives that circle back to
any supporting stats and materials. Strongly consider this from the
start so you have time to gather the all-important detail that will help
to strengthen your submission.
2. Be prepared to put the time in - it
usually entails a good day's work getting your entry just-so...not
forgetting the time it takes to get input from other people across the
organisation. Respect people's schedules and give them a reasonable
deadline to provide feedback. Allow a good few weeks and aim on getting
it in before the deadline.
3. Think like a winner - look at past winners and view their submissions to get an idea of what resonated with the judges and how they structured it.
4. Tell a story - spare a thought for the judges
who have to slog through submission after submission. Try and bring your
entry to life without going overboard on superfluous and flowery
The key is to keep it real by being human and candid. Don't
be afraid to show vulnerability and weakness by acknowledging previous
shortcomings you have then gone on to address. This will make your entry
more relatable, believable and impactful.
Lastly, check for spellings, literals etc as attention to
detail matters. A badly written, unpunctuated submission is harder to
unpick and frustrating for the reader.
5. Don't shy away from sharing sensitive information - just make sure you're clear that the content is for the judges eyes only if you don't want it getting into the public domain.