Climate Cooldown

Predictions and positive news

February 2024

The Climate Cooldown newsletter is a monthly roundup that focusses on positive business and marketing-related climate news, steering away from the doom and gloom.

Green skills are like gold dust according to LinkedIn's Economic Graph. In fact, individuals with at least one ‘green’ skill are being snapped up 29% faster than the rest. Now that’s worth celebrating.

It's also a great way to start the year when you deliver ‘carbon literacy’ training. Not least as this means that we helped boost the career prospects of 180 people from over 80 businesses last year. Along with their potential to drive real change.

In fact, change seems to be a recurring theme. We've spent a lot of time so far this year listening, reading - and speaking - and there's a real shift in how ‘sustainability’ is perceived with LOADS of businesses doing fantastic work out there.

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Planet-friendly business

Businesses like Mykor and Low Carbon Materials (LCM) are both developing new ways of building a less carbon intense world with groundbreaking construction solutions such as low carbon insulation and concrete. They have both been recognised as businesses to watch with The Earthshot Prize nominations in 2024 and 2022 respectively.

These are the kind of inspirational stories we need more of.

Gen Z's are taking over

Marketing trailblazer Solitaire Townsend has spent decades talking about the need for ‘better stories’. We had the privilege of attending one of her talks, which was hosted by the wonderful team at MarketingKind last month.

Solitaire predicts that 2024 is the year that the Green Economy comes into its own, as Gen Z outnumbers Baby Boomers for the first time in the workplace. For them, the 'proof is in the pudding' and purpose is non-negotiable.

Transparent, or telling fibs?

At Hattrick, we talk a lot about how important it is for businesses to be transparent about their progress - and the challenges that remain.

This, it seems, is something that is keeping many sales and marketing teams awake at night. At least, according to our independent survey of 500 b2b organisations, commissioned in partnership with The Carbon Literacy Project.

Coming clean about going green

The majority - 63% - said that they were worried about the claims that their organisation was making. Not great as regulators in both the UK and the EU continue to crack down on confusing terminology and misleading claims.