Lagom is one of those virtually untranslatable words in a language that is almost a feeling. It roughly means walking the line between too much and too little; a place where everything is in balance.
Growing up in 1980s Sweden, ‘lagom’ was almost a slur – a lack of ambition. But today the concept of achieving balance in the world seems like a real challenge – in fact, hugely ambitious. For us, it seems like the natural place to start our own journey towards what really should matter; for everyone and everything. The planet, our people, our clients and everyone we work with.
So, what can a niche content marketing agency in Manchester do to measure-up to being more ‘lagom’ (I can hear my fellow Swedes shifting uncomfortably)?
Well, do our bit. Set ambitious goals – and get started. As Yvon Chouinard, the founder of Patagonia, said, “To do good, you actually have to do something.”
So we did. We’re very proud members of 1% for the Planet – playing our small part in tackling a huge challenge.