Sustainable marketing

Celebrating B Corp Month with our Best-in-Class B2B edit

March 2024

In celebration of B Corp awareness month, we’re spotlighting four stand-out businesses committed to walking the talk.

62% of B2B sales and marketers admit that they’ve likely greenwashed, while 68% are deliberately keeping their company’s sustainability efforts on the down low, according to our independent survey in collaboration with The Carbon Literacy Project.

One of the main reasons behind these uncomfortable statistics is quite clear: B2B business success stories, where sustainability is concerned, are few and far between.

The good news is that we’ve had the pleasure of working with, and learning about, genuine, planet-passionate businesses that are consistently choosing progress over perfection.

Download our Best-in-Class B2B edit here

Put simply, they’re doing what’s right for us, and the world we live in - so we’re taking the opportunity to get four trailblazers into the limelight.

What is B Corp Month, and how are we celebrating?

The month of March is B Corp month - a passion project brought to life by B Lab and dedicated to building awareness, meaning, and understanding around the B Corp certification, while highlighting those who are using business as a force for good.

Having recently become a certified B Corp ourselves, we’ve experienced firsthand the blood, sweat, and tears that go into the assessment. As we say, it’s a reassuringly tough process and has given us a newfound appreciation for the businesses that are paving the way for a better future.

Aligning with this year’s theme of #thiswayforward, we’ve curated our new ‘Best-in-Class B2B edit’. This is a handy resource that highlights some of the businesses that we believe stand out in the B2B space to (hopefully) encourage others to embark on their own sustainability journey.

Who are we spotlighting?

Although only one of these businesses is a certified B Corp, these four brands do have one thing in common; they’re all making exceptional progress - whether that’s with people, community, or the environment. And that’s worth shouting about.

Here are the unsung heroes who made the list:

Tarkett: Our lovely client and global flooring manufacturer who’s turning post-use flooring into ‘next life’ surfaces.
Tyler Grange: A fellow certified B Corp and environmental consultancy that’s innovating to improve work-life balance and combatting burnout.
Scott Bader: This global chemistry company, which we’re also happy to call our client, is committed to establishing a more equitable way to do business.
Low Carbon Materials: The Earthshot Prize finalist cementing a Net Zero future.

Download the edit now!

So, come #thiswayforward and be part of the change today! Download our Best-in-Class B2B edit here to find out more about what sets these companies above the rest, and how you can follow in their footsteps.

Happy B Corp month everyone!