Accelerating trade show success for The Race Group

Achieving award-winning business results for clients is the ultimate goal for the Hattrick team, so we’re thrilled to have helped The Race Group notch up the ‘Best Visitor Engagement’ award at Automechanika Birmingham, which took place between 5 – 7th June!

This year was the first time The Race Group had exhibited at Automechanika, the UK’s leading exhibition for the automotive aftermarket and vehicle production sector, so co-ordinating an award-winning campaign that would deliver ROI was no small feat.

Working with a client who was willing to ‘seek beyond the obvious’, an award-winning campaign is exactly what was delivered by employing an engaging combination of content marketing, media relations and social media. Add into the mix a sponsorship package that offered potential customers free parking during the show by visiting the stand, by putting the audience’s needs in the driving seat, almost 300 qualified leads were secured at the event.

See how we make your next exhibition the most engaging, and successful, yet.

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