Jefferies Solicitors: The Asbestos claims debate

Client: Jefferies Solicitors

The brief

2015 is the 30th anniversary since blue and black asbestos was outright banned in the UK. To mark the occasion, Jefferies Solicitors undertook a survey of tradespeople to understand people’s awareness of asbestos 30 years on

Objectives

  • To create a newsworthy angle and story of interest to target new publications whilst showcasing the client’s expertise and legal offering
  • To commission a survey and infographic with the aim of widespread coverage in a range of publications

Activity

Survey results drafted into press releases and sent to health & safety, legal, construction and HR press along with the infographic.

Result

  • 16 pieces of coverage in a range of key titles including New Law Journal, Pro Builder Magazine, Tomorrow’s Health & Safety and Heating, Ventilating & Plumbing
  • News angle around the survey revealing that tradespeople are becoming complacent towards asbestos exposure

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